I love a good re-brand!
ITV have announced details of their upcoming on and off-screen identity rebrand. On screen from January 2013, the branding will be used to represent ITV plc, ITV (formerly ITV1), ITV2, ITV3, ITV4, CITV, ITV News, ITV Sport, ITV Player and ITV Studios.
In particular, ITV will pioneer a new approach to Idents – the branded segments between programmes over which announcers give information on the schedule. ITV’s ambition is to have a far broader range of idents throughout the year. As a brand at the heart of popular culture, ITV’s idents will be a revolving collect of season specific designs, featuring real people, capturing moments from everyday life across the UK.